As the Social Media Manager at ServiceNow, Natalya Copeland plays a pivotal role in shaping the company's brand narrative through innovative and strategic social media initiatives. With a deep understanding of the human connections that drive engagement, Natalya excels in crafting compelling stories that resonate...
As the Social Media Manager at ServiceNow, Natalya Copeland plays a pivotal role in shaping the company's brand narrative through innovative and strategic social media initiatives. With a deep understanding of the human connections that drive engagement, Natalya excels in crafting compelling stories that resonate with diverse audiences. Her expertise lies in developing creative, social-first campaigns that not only highlight ServiceNow's holistic brand story but also advance key business objectives such as customer advocacy, community engagement, and influencer partnerships.
Currently, Natalya is leading several high-impact projects that leverage the power of social media to enhance employee advocacy and public relations efforts. By utilizing tools like Sprinklr, she effectively manages the company's global social media presence, ensuring that monitoring, publishing, and reporting are seamlessly integrated into the overall communication strategy. Her adeptness at content strategy allows her to create engaging narratives that foster a sense of community among ServiceNow's customers and stakeholders.
In addition to her technical skills, Natalya's strong interpersonal communication abilities and customer service orientation enable her to collaborate effectively across departments, driving alignment between marketing initiatives and broader organizational goals. Her commitment to listening and understanding the audience's needs ensures that every campaign is not only impactful but also authentic. As she continues to push the boundaries of social media engagement, Natalya Copeland remains a key player in ServiceNow's mission to transform the way work is done, making her an invaluable asset in the ever-evolving landscape of brand communications.
