As the Global Merchandising Director for Women's and Kids Footwear at Jordan Brand, Natalie Nelson plays a pivotal role in shaping the future of athletic footwear within a dynamic and competitive landscape. With a robust track record in the sport culture and fashion industry, she...
As the Global Merchandising Director for Women's and Kids Footwear at Jordan Brand, Natalie Nelson plays a pivotal role in shaping the future of athletic footwear within a dynamic and competitive landscape. With a robust track record in the sport culture and fashion industry, she is instrumental in defining and executing a comprehensive global merchandising strategy for a $2 billion business segment. Her expertise in product development and trend analysis allows her to identify emerging consumer preferences, ensuring that the product offerings resonate with the target audience while driving sustainable growth and profitability.
Natalie’s leadership in global footwear line planning is characterized by her ability to foster collaboration across a matrix organization, engaging cross-functional teams from various geographies. This collaborative approach not only enhances the efficiency of the product lifecycle but also strengthens partnerships with direct-to-consumer (DTC) and wholesale partners. Her analytical mindset and effective negotiation skills enable her to navigate complex market dynamics, ensuring that the brand remains at the forefront of innovation and consumer engagement.
In addition to her strategic acumen, Natalie excels in relationship building and partnership development, which are crucial for advancing the brand's presence in the competitive footwear market. Her commitment to advancing individuals and teams within the organization reflects her belief in nurturing talent and fostering a culture of creativity and excellence. With a keen eye for brand management and creative direction, Natalie Nelson is not just driving sales; she is shaping the narrative of Jordan Brand in the women's and kids' footwear segments, ensuring that it remains synonymous with style, performance, and empowerment.
