As the Senior Director of Marketing & Communications at Operation Kindness, Natalie Buxton plays a pivotal role in shaping the organization’s narrative and outreach strategies. With over a decade of experience in the animal welfare sector, she leverages her expertise in data-driven marketing to enhance...
As the Senior Director of Marketing & Communications at Operation Kindness, Natalie Buxton plays a pivotal role in shaping the organization’s narrative and outreach strategies. With over a decade of experience in the animal welfare sector, she leverages her expertise in data-driven marketing to enhance the visibility of Operation Kindness and its mission to save and improve the lives of homeless pets. Natalie oversees a comprehensive suite of communication channels, including email marketing, social media, and public relations, ensuring that each message resonates with the community and drives engagement.
Under her leadership, key projects have included the development of targeted digital marketing campaigns that not only promote pet adoptions but also foster a culture of giving through innovative fundraising initiatives. Her proficiency in direct mail marketing and campaign management has resulted in significant increases in both donations and volunteer participation. Additionally, Natalie’s strategic oversight of paid advertising has expanded the organization’s reach, allowing Operation Kindness to connect with a broader audience and raise awareness about animal welfare issues.
Natalie’s commitment to professional development is evident through her recent certifications from Blackbaud, including Luminate Online Fundamentals and Raiser's Edge NXT Fundamentals. These credentials enhance her ability to implement best practices in fundraising and organizational management, further solidifying her role as a leader in the nonprofit sector. With her strong project management skills and a passion for program development, Natalie continues to drive impactful initiatives that not only support the mission of Operation Kindness but also inspire a community of advocates for animal welfare.
