Naomi Wiesen is a seasoned marketing professional currently serving as a Brand Management, Strategy, and Project Management Consultant at JPG Resources, where she leverages nearly two decades of experience in the consumer packaged goods (CPG) and retail sectors. Her role is pivotal in driving innovative...
Naomi Wiesen is a seasoned marketing professional currently serving as a Brand Management, Strategy, and Project Management Consultant at JPG Resources, where she leverages nearly two decades of experience in the consumer packaged goods (CPG) and retail sectors. Her role is pivotal in driving innovative strategies that align with the evolving demands of the food and beverage industry. At JPG Resources, Naomi is instrumental in leading key projects that focus on brand positioning, product development, and market entry strategies, ensuring that clients not only meet but exceed consumer expectations.
With a strong foundation in business strategy and a keen understanding of market dynamics, Naomi excels in cross-functional collaboration, bringing together diverse teams to foster creative development and operational excellence. Her expertise in financial analysis and modeling allows her to provide clients with actionable insights that drive new business development and optimize resource allocation. Naomi’s proactive approach and ability to ask the right questions enable her to identify growth opportunities and mitigate risks effectively.
In her current role, she has spearheaded several successful initiatives that have resulted in enhanced brand visibility and market penetration for her clients. Her passion for innovation and consumer-oriented marketing is evident in her commitment to staying ahead of industry trends, ensuring that the brands she manages are not only relevant but also resonate deeply with their target audiences. Naomi’s dynamic leadership and strategic foresight make her an invaluable asset to JPG Resources and the broader food and beverage landscape.
