Nanfei Liu currently serves as the Marketing Director for Kweichow Moutai Co. Ltd, where she plays a pivotal role in spearheading the company's localization strategy in South Africa. With exclusive distribution rights for Moutai products in the region, Nanfei expertly navigates the intricate landscape of...
Nanfei Liu currently serves as the Marketing Director for Kweichow Moutai Co. Ltd, where she plays a pivotal role in spearheading the company's localization strategy in South Africa. With exclusive distribution rights for Moutai products in the region, Nanfei expertly navigates the intricate landscape of international trade, ensuring that the brand resonates with local consumers while maintaining its rich heritage. Her current focus is on designing and implementing comprehensive marketing strategies that elevate brand awareness and foster cultural exchange, bridging the gap between traditional Chinese liquor and the South African market.
Leading a dynamic team of eight, Nanfei has successfully overhauled digital campaigns and activations, leveraging social media platforms to engage a diverse audience. Her strategic vision has resulted in directing corporate sales pipelines that exceed 30 accounts per fiscal year, while also managing private sales that surpass 400 transactions annually. This impressive track record underscores her expertise in sales management and digital marketing, as well as her ability to control budgets and allocate resources effectively.
Nanfei's proficiency in tools like Microsoft Excel and PowerPoint enhances her analytical capabilities, allowing her to track campaign performance and present data-driven insights to stakeholders. Her strong teamwork and time management skills are crucial in coordinating cross-functional efforts, ensuring that all marketing initiatives align with Kweichow Moutai's overarching goals. As she continues to drive the brand's growth in South Africa, Nanfei Liu exemplifies the fusion of cultural sensitivity and strategic marketing acumen, positioning Kweichow Moutai as a leading player in the global spirits market.
