Nancy Wingert serves as the Chief Marketing Officer at Ottawa University, where she plays a pivotal role in navigating the institution through a rapidly evolving educational landscape. With a keen understanding of market dynamics and consumer behavior, Nancy has been instrumental in addressing industry disruptions...
Nancy Wingert serves as the Chief Marketing Officer at Ottawa University, where she plays a pivotal role in navigating the institution through a rapidly evolving educational landscape. With a keen understanding of market dynamics and consumer behavior, Nancy has been instrumental in addressing industry disruptions by implementing innovative marketing strategies that resonate with prospective students and stakeholders alike. Her leadership has transformed the university's brand identity through a comprehensive advertising campaign designed to recapture market share and stimulate revenue growth.
Under her guidance, the marketing team has been centralized and unified, consisting of eight skilled managers who collaborate to enhance the university's visibility across various channels, including digital, print, and social media. Nancy's expertise in integrated marketing and brand management has allowed her to launch targeted campaigns that leverage customer insights, driving engagement and enrollment across multiple programs and locations.
One of her key initiatives, Vision 2020, outlines a strategic roadmap for the university's marketing efforts, focusing on long-term growth and sustainability. By employing a data-driven approach to P&L management, Nancy has stabilized revenue streams while exploring new opportunities for expansion in both traditional and non-traditional markets. Her ability to infuse innovation into every aspect of marketing—from direct marketing to cross-media campaigns—demonstrates her commitment to fostering a dynamic and responsive marketing environment at Ottawa University. As she continues to lead the charge in brand repositioning and revenue generation, Nancy Wingert remains a vital asset to the institution's future success.
