Nancy Master is a seasoned marketing professional currently serving as the Principal Nonprofit Industry Marketing Manager at Sage, where she plays a pivotal role in driving the growth and market penetration of the company’s cloud-based accounting and financial management software tailored specifically for the nonprofit...
Nancy Master is a seasoned marketing professional currently serving as the Principal Nonprofit Industry Marketing Manager at Sage, where she plays a pivotal role in driving the growth and market penetration of the company’s cloud-based accounting and financial management software tailored specifically for the nonprofit sector. With a robust background in both agency and corporate B2B marketing, Nancy has successfully managed an array of marketing projects from inception to execution, ensuring that each campaign not only meets but exceeds performance expectations.
Her strategic approach to marketing has resulted in an impressive 30% year-over-year growth for over five consecutive years, a testament to her expertise in demand generation and lead generation. Nancy’s innovative marketing strategies encompass a variety of verticals, including human services, faith-based organizations, and educational institutions, allowing her to craft targeted campaigns that resonate deeply with each audience. By leveraging her skills in SEO, online and email marketing, and integrated marketing, she has effectively enhanced brand visibility and engagement within the nonprofit community.
In addition to her tactical prowess, Nancy is adept at utilizing CRM tools like Salesforce.com and HubSpot to optimize customer retention and loyalty strategies. Her commitment to marketing innovation and direct marketing ensures that Sage remains at the forefront of the nonprofit sector, providing valuable solutions that empower organizations to achieve their financial goals. As she continues to cultivate relationships within the industry, Nancy Master exemplifies the intersection of strategic marketing and meaningful impact, making her a key asset to Sage and the nonprofit sector at large.
