Nancy Hegarty serves as the Vice President of Marketing at Anaqua, where she plays a pivotal role in shaping the company’s global strategy and execution in the intellectual property (IP) management sector. With a keen focus on translating customer insights into actionable revenue opportunities, Nancy...
Nancy Hegarty serves as the Vice President of Marketing at Anaqua, where she plays a pivotal role in shaping the company’s global strategy and execution in the intellectual property (IP) management sector. With a keen focus on translating customer insights into actionable revenue opportunities, Nancy leverages her extensive experience to develop client-centric strategies that are both financially sound and operationally feasible. Her strategic thinking, combined with her practical implementation skills, allows her to navigate the complexities of the IP landscape effectively.
At Anaqua, Nancy is currently spearheading key projects that integrate advanced big data analytics with best practice workflows, enhancing the decision-making capabilities of clients in managing their intellectual property portfolios. Her expertise as a Certified Customer Experience Professional enables her to delve deep into customer insights, ensuring that Anaqua’s solutions not only meet but exceed client expectations. Nancy’s analytical orientation and financial acumen empower her to drive commercial success through innovative pricing strategies and competitive analysis, positioning Anaqua as a leader in the IP management technology space.
In her role, Nancy is also committed to fostering strong relationships with stakeholders, ensuring that the marketing initiatives align with the broader business objectives. Her leadership in change management and new business development has been instrumental in driving growth and enhancing Anaqua’s market presence. As a certified pricing professional, she brings a unique perspective to the marketing function, ensuring that Anaqua’s offerings are competitively positioned and deliver maximum value to clients. Through her strategic vision and execution, Nancy Hegarty continues to elevate Anaqua’s brand and impact in the global IP management arena.
