Naglaa Hassanein, CPSM, serves as the Marketing & Business Development Leader at Gowling WLG, where she leverages her extensive experience to drive strategic initiatives that align with the firm’s overarching goals. With over 20 years in the marketing and business development landscape, Naglaa has honed...
Naglaa Hassanein, CPSM, serves as the Marketing & Business Development Leader at Gowling WLG, where she leverages her extensive experience to drive strategic initiatives that align with the firm’s overarching goals. With over 20 years in the marketing and business development landscape, Naglaa has honed her expertise in creating impactful marketing communications and developing robust go-to-market strategies. In her current role, she collaborates closely with the office managing partner and the Financial Services Industry Group leader to craft comprehensive business plans that not only meet the firm's objectives but also resonate with the dynamic needs of the market.
Naglaa is instrumental in the development and implementation of innovative business development strategies that enhance client engagement and foster cross-selling opportunities across various practice areas. Her ability to lead cross-functional teams has resulted in the successful execution of complex, multi-regional projects that drive operational efficiencies and improve overall processes. Passionate about mentoring, Naglaa dedicates time to training emerging marketers, ensuring that they are equipped with the skills necessary for success in a competitive environment.
Her proficiency in event planning and social media marketing further amplifies her contributions, allowing her to create memorable experiences that strengthen client relationships and enhance brand visibility. As a strategic thinker with a keen eye for detail, Naglaa is committed to making a lasting impact at Gowling WLG, positioning the firm as a leader in the legal industry while nurturing a culture of collaboration and excellence.
