Murry Woronoff currently serves as the Agency Director of Marketing Research and Consumer Insights at Adtaxi, where he plays a pivotal role in shaping the agency's strategic approach to understanding market dynamics and consumer behavior. With a robust background in category, consumer, and media research,...
Murry Woronoff currently serves as the Agency Director of Marketing Research and Consumer Insights at Adtaxi, where he plays a pivotal role in shaping the agency's strategic approach to understanding market dynamics and consumer behavior. With a robust background in category, consumer, and media research, Murry has successfully spearheaded the establishment of the Market Research function within this all-digital advertising agency. His self-motivated and proactive demeanor enables him to drive initiatives that not only enhance the agency's research capabilities but also align closely with the overarching goals of corporate partners, including MediaNews Group and Tribune.
Under Murry's leadership, key projects have focused on establishing franchised sales-marketing processes that streamline operations and enhance collaboration across local media properties, affiliate offices, and strategic alliances. By identifying development and sales opportunities, he has influenced and accelerated business growth, positioning Adtaxi as a leader in the competitive digital marketing landscape. His expertise in marketing research and data analysis allows him to extract actionable insights that inform decision-making and drive client success.
Murry's commitment to fostering a culture of insights-driven enablement is evident in his collaborative approach, where he empowers teams to leverage data effectively. His leadership not only enhances the agency's capabilities but also cultivates a deeper understanding of consumer trends, ultimately leading to more impactful marketing strategies. As he continues to navigate the evolving landscape of digital advertising, Murry remains focused on delivering innovative solutions that meet the needs of clients and drive sustainable growth for Adtaxi.
