Murat Mayor serves as the Director of Research at the Direct Selling Association (DSA) and the Direct Selling Education Foundation (DSEF) in Washington, DC, where he plays a pivotal role in shaping the strategic direction of the organization through comprehensive economic, market, and consumer research....
Murat Mayor serves as the Director of Research at the Direct Selling Association (DSA) and the Direct Selling Education Foundation (DSEF) in Washington, DC, where he plays a pivotal role in shaping the strategic direction of the organization through comprehensive economic, market, and consumer research. With a robust background in business strategy, Murat leverages his expertise in advanced market intelligence and consumer insights to drive initiatives that enhance the understanding of the direct selling industry. His work involves not only analyzing market trends but also developing actionable strategies that empower organizations to navigate the complexities of consumer behavior and competitive landscapes.
Under Murat's leadership, key projects have focused on harnessing Big Data and cutting-edge data analytics solutions to provide stakeholders with valuable insights that inform long-term strategic business planning. His ability to synthesize complex data into clear, actionable recommendations has proven invaluable for both established companies and start-ups within the direct selling sector. Murat’s commitment to management consulting and competitive analysis ensures that the DSA remains at the forefront of industry developments, fostering innovation and growth.
With a skill set that encompasses operations management, contract management, and team leadership, Murat is adept at guiding cross-functional teams to achieve strategic objectives. His experience with Fortune 100 companies further enriches his perspective, allowing him to apply best practices in market analysis and business strategy development. As a thought leader in the direct selling space, Murat Mayor continues to influence the industry through research-driven insights that promote sustainable growth and ethical business practices.
