Muhammad Mannan Rahim is a seasoned Marketing Manager at the University of Cincinnati, where he leverages over eight years of diverse experience in marketing and brand management to drive strategic initiatives aimed at increasing student enrollment and revenue. His role is pivotal in implementing a...
Muhammad Mannan Rahim is a seasoned Marketing Manager at the University of Cincinnati, where he leverages over eight years of diverse experience in marketing and brand management to drive strategic initiatives aimed at increasing student enrollment and revenue. His role is pivotal in implementing a comprehensive marketing mix that ensures quantifiable ROI across various channels. Muhammad excels in developing and executing brand strategies that resonate with prospective students, utilizing his expertise in market analysis and multi-channel marketing to create impactful campaigns.
Currently, he is leading key projects that involve the creation of marketing collateral and the management of vendor relationships, ensuring that all materials align with the university's brand identity and messaging. His hands-on approach to project management allows him to collaborate effectively with cross-functional teams, enhancing the overall marketing strategy through research, positioning, and media placement.
In addition to his tactical responsibilities, Muhammad is also focused on optimizing customer relationship management (CRM) systems to enhance engagement and retention. His proficiency in both above-the-line (ATL) and below-the-line (BTL) marketing strategies enables him to craft targeted campaigns that not only attract new students but also foster lasting relationships with alumni and current students. As a forward-thinking marketing professional, Muhammad is committed to continuous improvement and innovation in the education marketing landscape, making him a valuable asset to the University of Cincinnati and the broader academic community.
