Morgan Viehman is an accomplished marketing leader with over 12 years of experience specializing in brand development, B2B and B2C growth marketing, product marketing, and market positioning. As the Director of Brand & Marketing at Stride Funding, Morgan has been instrumental in driving significant growth...
Morgan Viehman is an accomplished marketing leader with over 12 years of experience specializing in brand development, B2B and B2C growth marketing, product marketing, and market positioning. As the Director of Brand & Marketing at Stride Funding, Morgan has been instrumental in driving significant growth and enhancing brand awareness through innovative, data-driven strategies. Currently, Morgan is spearheading a comprehensive rebranding initiative alongside a new go-to-market (GTM) strategy for Stride's latest employer-sponsored loan product and platform. This project is not only pivotal for aligning the product with the company's overarching goals but also for addressing the evolving needs of the market.
In addition to the rebranding efforts, Morgan successfully led the GTM plan for the pilot/MVP of Stride's B2B2C workforce development product, achieving an impressive 6x growth in product adoption. This accomplishment underscores Morgan's expertise in crafting effective marketing campaigns that resonate with both partners and end-users. With a strong focus on operational oversight and vendor contracts, Morgan ensures that all marketing initiatives are executed seamlessly and align with the strategic vision of Stride Funding.
Morgan's skill set encompasses a wide range of capabilities, including go-to-market strategy, multitasking, graphic design, and proficiency in content management systems (CMS). This diverse expertise allows Morgan to create compelling narratives and visuals that elevate brand positioning and drive engagement. As a forward-thinking leader, Morgan continues to leverage data analytics to refine marketing strategies, ensuring that Stride Funding remains at the forefront of innovation in the financial services sector.
