Morgan Thomas serves as the President & CEO of EDK Innovations Inc., where he leverages over 20 years of extensive experience in performance marketing to drive the company's strategic vision and operational excellence. Under his leadership, EDK Innovations has successfully executed global advertising campaigns across...
Morgan Thomas serves as the President & CEO of EDK Innovations Inc., where he leverages over 20 years of extensive experience in performance marketing to drive the company's strategic vision and operational excellence. Under his leadership, EDK Innovations has successfully executed global advertising campaigns across both self-serve and non-self-serve traffic sources, optimizing ad spend to maximize return on investment. Morgan's proficiency in managing monthly ad budgets exceeding a million dollars is complemented by his hands-on approach to team leadership, where he empowers media buyers and marketing professionals to excel in their roles.
One of Morgan's key projects at EDK Innovations involves the integration of advanced email marketing strategies utilizing various Email Service Providers (ESPs). By harnessing both self-generated leads and third-party feeds, he has significantly improved client engagement and conversion rates. His expertise in web design, graphic design, and video content creation further enhances the company's marketing initiatives, ensuring that all campaigns are not only visually compelling but also strategically aligned with client objectives.
Morgan is a seasoned industry veteran, having attended over 30 industry-specific conferences, including Affiliate Summit West and Adtech New York, where he stays abreast of the latest trends and technologies in online lead generation, SEO, and display advertising. His comprehensive skill set in analytics, link building, and organic search positions him as a thought leader in interactive marketing, making him a valuable asset to EDK Innovations and its clients. Through his innovative approach and commitment to excellence, Morgan continues to shape the future of performance marketing in an ever-evolving digital landscape.
