Monique Rafferty serves as the Senior Vice President of Marketing for the Eastern Region at Newmark, where she leverages over 13 years of experience in commercial and luxury residential real estate to drive impactful marketing strategies. In her role, Monique leads a dynamic team of...
Monique Rafferty serves as the Senior Vice President of Marketing for the Eastern Region at Newmark, where she leverages over 13 years of experience in commercial and luxury residential real estate to drive impactful marketing strategies. In her role, Monique leads a dynamic team of over 35 marketing professionals across 11 markets, focusing on corporate, business development, and property marketing initiatives. Her strategic vision and hands-on mentorship foster a culture of excellence, enabling her team to deliver innovative solutions that align with Newmark's overarching business objectives.
Monique's expertise in go-to-market strategy and digital marketing has been instrumental in launching successful campaigns that resonate with both B2B and B2C audiences. She collaborates closely with executive leadership and leasing teams, ensuring that marketing initiatives not only enhance brand visibility but also drive revenue-generating opportunities. Her proficiency in marketing analytics allows her to measure the effectiveness of campaigns, making data-driven decisions that optimize performance.
Key projects under Monique's leadership include the development of comprehensive social media marketing strategies that engage target demographics and elevate brand presence in a competitive marketplace. Additionally, her experience in mergers and acquisitions (M&A) has equipped her with the skills to navigate complex business landscapes, ensuring seamless integration of marketing efforts during transitional periods. Monique's commitment to excellence and her passion for building high-performing teams position her as a vital asset to Newmark, driving growth and innovation in the Eastern Region's marketing landscape.
