Monica Ortiz currently serves as the Director Regional de Ventas for Centro America y Mexico at Textiles Lafayette, where she leverages her extensive background in business administration and marketing management to drive significant growth in the textile and consumer goods sectors. With a robust expertise...
Monica Ortiz currently serves as the Director Regional de Ventas for Centro America y Mexico at Textiles Lafayette, where she leverages her extensive background in business administration and marketing management to drive significant growth in the textile and consumer goods sectors. With a robust expertise in developing and implementing commercial strategies and trade marketing initiatives, Monica has successfully navigated the complexities of regional markets, ensuring that Textiles Lafayette remains competitive and responsive to evolving consumer demands.
In her role, Monica is instrumental in leading a high-performing sales team, fostering a culture of collaboration and excellence. Her adeptness in cross-selling and budget management has not only enhanced revenue streams but has also optimized profitability across various product lines. Monica's strategic decision-making skills are complemented by her proficiency in Microsoft Excel, which she utilizes for data analysis and forecasting, enabling her to make informed choices that align with the company's global strategy.
Key projects under her leadership include the launch of innovative marketing campaigns tailored to the unique preferences of Central American and Mexican consumers, as well as the development of new distribution channels that have expanded the company's market reach. Monica's exceptional negotiation skills and training techniques have empowered her team to excel in sales performance, establishing strong relationships with key stakeholders and clients. Her commitment to excellence and her ability to adapt to market trends make her a pivotal figure in Textiles Lafayette's ongoing success in the region.
