Mollie Smith serves as the Marketing Director at Off the Cuff Magazine, where she leverages her academic background in History of Art and Architecture to create compelling narratives that resonate with diverse audiences. In her role, Mollie is responsible for crafting and directing cross-platform marketing...
Mollie Smith serves as the Marketing Director at Off the Cuff Magazine, where she leverages her academic background in History of Art and Architecture to create compelling narratives that resonate with diverse audiences. In her role, Mollie is responsible for crafting and directing cross-platform marketing campaigns that align with the magazine's thematic focus, ensuring that each initiative not only promotes the publication but also enriches its cultural dialogue. Her expertise in marketing strategy is evident in her ability to develop and promote impactful publication launches and events, which are critical for enhancing community engagement and driving fundraising efforts.
Mollie’s innovative approach to social media marketing has significantly increased the magazine's online presence, as she actively collaborates with her team to curate, film, edit, and upload promotional content for platforms like Instagram. Her proficiency in tools such as Canva, Adobe Photoshop, and Adobe Lightroom allows her to produce visually stunning materials that captivate audiences and elevate the magazine's brand identity. Additionally, her bilingual skills in Spanish enable her to reach a broader demographic, fostering inclusivity within the magazine's readership.
Key projects under Mollie's direction include the successful launch of themed issues that not only celebrate artistic expression but also address contemporary societal issues. Through strategic partnerships and community outreach, she has effectively increased the magazine's social media following, transforming it into a vibrant platform for dialogue and collaboration. Mollie’s commitment to merging art, history, and marketing exemplifies her dedication to enhancing the cultural landscape, making her a vital asset to Off the Cuff Magazine and the broader creative community.
