Mohamed Shelbaya serves as the Chairman and CEO of PepsiCo Egypt and Senior Vice President of Snacks in North Africa, where he plays a pivotal role in steering one of the company’s most strategic and high-performing markets. Under his leadership, PepsiCo Egypt has not only...
Mohamed Shelbaya serves as the Chairman and CEO of PepsiCo Egypt and Senior Vice President of Snacks in North Africa, where he plays a pivotal role in steering one of the company’s most strategic and high-performing markets. Under his leadership, PepsiCo Egypt has not only solidified its position as a market leader but has also become a benchmark for operational excellence within the broader North African region. Mohamed’s expertise in customer insight and market analysis has been instrumental in driving innovative product development and effective advertising strategies that resonate with local consumers.
One of his notable achievements includes the successful management of PepsiCo’s operations in the Kingdom of Saudi Arabia (KSA), which ranks among the top five markets globally in terms of sales, profits, and market share. Mohamed adeptly navigated the complexities of this dynamic market, implementing a robust business model that has significantly enhanced profitability and market penetration. Additionally, he has spearheaded initiatives in Yemen, where his strategic vision has driven substantial annual sales growth, showcasing his ability to adapt and thrive in challenging environments.
With a strong foundation in international sales and business development, Mohamed excels in event management and shopper marketing, fostering a culture of collaboration and innovation within his teams. His leadership style emphasizes empowerment and team management, enabling his workforce to leverage their strengths and drive PepsiCo’s mission forward. As he continues to expand PepsiCo’s footprint in North Africa, Mohamed Shelbaya remains a key figure in shaping the future of the snack industry, leveraging his extensive experience to deliver sustainable growth and value to stakeholders.
