Mohamed Elrouby, ACMA, is a distinguished finance and strategy leader currently serving as the CFO for the Middle East and Africa, as well as the Global Commercial Finance Lead at Pharmanovia. With over 20 years of experience in the pharmaceutical industry, he has honed his...
Mohamed Elrouby, ACMA, is a distinguished finance and strategy leader currently serving as the CFO for the Middle East and Africa, as well as the Global Commercial Finance Lead at Pharmanovia. With over 20 years of experience in the pharmaceutical industry, he has honed his expertise in financial planning and analysis (FP&A), commercial finance, and finance transformation across prestigious multinational organizations such as Novartis, Johnson & Johnson, Takeda, Allergan, and Energizer.
At Pharmanovia, Mohamed plays a pivotal role in driving financial strategies that align with the company's growth objectives in emerging markets. His leadership in financial forecasting and strategic planning has been instrumental in optimizing resource allocation and enhancing sales effectiveness. Mohamed is adept at leveraging balanced scorecard methodologies to ensure that financial performance is closely tied to strategic goals, enabling the organization to navigate the complexities of the pharmaceutical landscape effectively.
His commitment to finance digitization has led to the implementation of advanced analytics and business intelligence tools, streamlining processes and improving decision-making capabilities across the finance function. As a certified FP&A professional, he excels in financial modeling and market analysis, providing critical insights that support business growth initiatives. Mohamed's collaborative approach as a finance business partner fosters strong relationships with cross-functional teams, ensuring that financial considerations are integrated into all aspects of the business strategy. With a proven track record of process improvement and team management, he is dedicated to driving excellence in financial operations, positioning Pharmanovia for sustained success in a competitive market.
