Mitch Walden serves as the Senior Director of Digital Marketing and Loyalty at Scooter's Coffee, where he is at the forefront of transforming the brand's digital landscape and customer engagement strategies. With a robust track record in leading innovation and technology-driven marketing initiatives, Mitch is...
Mitch Walden serves as the Senior Director of Digital Marketing and Loyalty at Scooter's Coffee, where he is at the forefront of transforming the brand's digital landscape and customer engagement strategies. With a robust track record in leading innovation and technology-driven marketing initiatives, Mitch is instrumental in driving the success of Scooter's Coffee's digital and loyalty programs. His expertise lies in harnessing customer insights to design and execute multi-channel marketing campaigns that not only boost short-term sales but also enhance long-term brand equity.
Currently, Mitch is spearheading a comprehensive rebuild strategy for Scooter's Coffee's loyalty program. This involves a meticulous analysis of the existing program, where he identifies key areas for improvement and recommends a future program structure that aligns with the company's growth objectives. By modeling the financial impact of potential program shifts, Mitch ensures that the loyalty initiative is not only effective but also sustainable. His strategic approach includes developing a pilot and measurement plan for rollout, allowing for data-driven adjustments that maximize customer activation and retention.
In addition to his loyalty program initiatives, Mitch oversees the brand's digital marketing efforts, focusing on owned social media strategies and e-commerce optimization. His skills in search engine marketing (SEM), landing page optimization, and web analytics enable him to enhance conversion rates and decrease customer churn effectively. By integrating direct marketing techniques with a keen understanding of customer behavior, Mitch is committed to building lasting relationships with Scooter's Coffee customers while driving significant ROI for the brand. His leadership in these areas positions Scooter's Coffee as a forward-thinking player in the competitive coffee market.
