Miriam Newton serves as the Chief Executive Officer of 360 GTM Strategy, where she leverages her extensive background in marketing to drive transformative strategies for B2B technology companies. With over 20 years of experience spanning multi-national corporations like Amazon and Adobe to dynamic start-ups, Miriam...
Miriam Newton serves as the Chief Executive Officer of 360 GTM Strategy, where she leverages her extensive background in marketing to drive transformative strategies for B2B technology companies. With over 20 years of experience spanning multi-national corporations like Amazon and Adobe to dynamic start-ups, Miriam has honed her expertise in strategic planning, customer marketing, and multi-channel marketing. Under her leadership, 360 GTM Strategy has successfully guided numerous clients through the complexities of brand development and go-to-market execution, focusing on critical components such as messaging and positioning, sales enablement, and innovative product launches.
Miriam is particularly passionate about empowering organizations to navigate the rapidly evolving tech landscape. Her hands-on approach to coaching and mentoring has fostered high-performing teams that excel in delivering impactful marketing strategies tailored to the unique needs of each client. One of her key projects includes the launch of a comprehensive pricing and packaging framework for a SaaS client, which not only enhanced their market competitiveness but also significantly increased customer retention rates.
As a strategic leader, Miriam is adept at building strong industry analyst relations and leveraging insights to inform marketing strategies that resonate with target audiences. Her commitment to excellence and results-driven mindset have positioned 360 GTM Strategy as a trusted partner for technology companies seeking to elevate their market presence and achieve sustainable growth. With her at the helm, the firm continues to innovate and adapt, ensuring clients are well-equipped to meet the challenges of an ever-changing marketplace.
