Miriam Giachetto serves as the Marketing Strategy Director and Principal at MAG Consulting, LLC, where she leverages her extensive background in both B2B and B2C marketing to drive impactful strategies for a diverse range of clients. With a unique blend of analytical prowess and hands-on...
Miriam Giachetto serves as the Marketing Strategy Director and Principal at MAG Consulting, LLC, where she leverages her extensive background in both B2B and B2C marketing to drive impactful strategies for a diverse range of clients. With a unique blend of analytical prowess and hands-on project leadership, Miriam excels in developing tailored marketing solutions that not only meet but exceed client expectations. Her current role involves leading comprehensive marketing strategies, where she applies her expertise in product marketing, market research, and consumer insights to craft campaigns that resonate with target audiences.
At MAG Consulting, Miriam is particularly passionate about collaborating with nonprofit and socially responsible organizations, helping them bridge the gap between their mission and effective marketing execution. She understands the nuances of the retail, e-commerce, financial services, and consumer goods sectors, allowing her to provide invaluable insights that enhance brand positioning and drive customer engagement. Key projects under her leadership have included the development of innovative direct marketing initiatives and the implementation of robust CRM systems that foster long-term customer relationships.
Miriam’s strategic mindset is complemented by her ability to roll up her sleeves and execute, making her an invaluable asset to any organization seeking to elevate their marketing efforts. Her skills in project management and agency management ensure that all initiatives are delivered on time and within budget, while her commitment to ongoing market analysis keeps her clients ahead of industry trends. Whether clients are uncertain about their marketing direction or in need of a fresh perspective, Miriam’s expertise provides the clarity and guidance necessary to achieve their goals.
