Mingyi Chen, the Principal Consultant and Founder of Webscape Consulting Pte Ltd, brings over a decade of rich experience in digital media consulting, making her a formidable force in the industry. With a self-taught background, she has honed her expertise in digital strategy and usability...
Mingyi Chen, the Principal Consultant and Founder of Webscape Consulting Pte Ltd, brings over a decade of rich experience in digital media consulting, making her a formidable force in the industry. With a self-taught background, she has honed her expertise in digital strategy and usability design, focusing on creating impactful digital experiences. Mingyi's journey began with the development of training courseware in both English and Chinese, where she successfully trained over 200 educators on integrating multimedia into their teaching methodologies. This foundational work not only showcased her ability to bridge language barriers but also highlighted her commitment to enhancing educational outcomes through technology.
At Webscape Consulting, Mingyi leads key projects that encompass comprehensive site and content audits, competitive user research, and strategic digital planning. Her proficiency in crafting sitemaps and wireframes ensures that her clients’ digital assets are not only visually appealing but also user-centric. Mingyi’s approach to usability testing is meticulous, allowing her to refine digital interfaces for optimal user engagement.
Her consultancy services extend to site builds and revamps, where she collaborates closely with clients to elevate their online presence through innovative digital marketing campaigns and interactive media installations. With a diverse skill set that includes information architecture, interactive marketing, and creative strategy, Mingyi is adept at navigating the complexities of the digital landscape. Her unique blend of traditional knowledge, such as acupuncture and diet planning, further enriches her perspective, allowing her to approach digital challenges with a holistic mindset. As a leader in digital strategy, Mingyi Chen continues to empower organizations to harness the full potential of digital media, driving growth and engagement in an ever-evolving marketplace.
