Min Lee serves as the Analytics Director at EssenceMediacom, where she leverages her extensive expertise in ad effectiveness research and consumer insights to drive impactful strategies for high-profile clients, including Google. With a robust background in the research and mobile advertising industry, Min has honed...
Min Lee serves as the Analytics Director at EssenceMediacom, where she leverages her extensive expertise in ad effectiveness research and consumer insights to drive impactful strategies for high-profile clients, including Google. With a robust background in the research and mobile advertising industry, Min has honed her skills in quantitative research, enabling her to analyze complex datasets and translate them into actionable insights that enhance client campaigns.
In her current role, Min leads key projects focused on digital and mobile media, employing advanced methodologies such as foot traffic attribution and sales lift analysis to measure the effectiveness of advertising initiatives. Her proficiency with tools like SQL and Looker allows her to manipulate and visualize data efficiently, ensuring that stakeholders receive clear and compelling narratives that inform decision-making.
Min's commitment to client relationship management is evident in her ability to foster strong partnerships, ensuring that client needs are met with precision and creativity. She excels in project management, overseeing brand studies and trackers that provide valuable benchmarks for performance evaluation. Her bilingual capabilities further enhance her ability to connect with diverse audiences, making her an asset in the global landscape of advertising.
Through her work, Min not only contributes to the success of her clients but also plays a pivotal role in advancing the understanding of consumer behavior in the rapidly evolving digital landscape. Her innovative approach to creative evaluation and tune-in studies positions her as a thought leader in the analytics domain, driving forward the conversation around effective advertising strategies in an increasingly competitive market.
