As the Vice President of Marketing at Widget Financial, Mike Williams brings over 14 years of comprehensive experience in the Credit Union sector, where he has honed his expertise in electronic marketing, social media strategy, and project management. In his current role, Mike is instrumental...
As the Vice President of Marketing at Widget Financial, Mike Williams brings over 14 years of comprehensive experience in the Credit Union sector, where he has honed his expertise in electronic marketing, social media strategy, and project management. In his current role, Mike is instrumental in driving membership growth and enhancing product adoption through innovative marketing strategies that leverage data analysis and digital opportunities. His leadership is characterized by a commitment to fostering a collaborative team environment, where creativity and strategic thinking are encouraged.
Mike is currently spearheading several key projects aimed at enhancing Widget Financial's digital presence and member engagement. One notable initiative involves the implementation of a robust marketing communication integration framework (MCIF) that enables targeted outreach based on member behavior and preferences. This project not only aims to increase product uptake but also enhances the overall member experience by delivering personalized content across various platforms, including social media and email campaigns.
With a strong foundation in audio editing, photography, and graphic design using Adobe Creative Suite, Mike ensures that all marketing materials are not only visually appealing but also aligned with the Credit Union's brand identity. His proficiency in WordPress allows for seamless management of the organization's online presence, ensuring that content is both engaging and informative. As a proven leader, Mike is dedicated to advancing his team’s capabilities, believing deeply in the power of mentorship and continuous learning to achieve collective success in the competitive financial services landscape.
