As the Group Director of Digital Marketing Strategy at Accenture Interactive, Mike Snead stands at the forefront of transforming client engagement through innovative marketing solutions. With a keen understanding of public sentiment, Mike leverages data-driven insights to bridge the gap between the voice of the...
As the Group Director of Digital Marketing Strategy at Accenture Interactive, Mike Snead stands at the forefront of transforming client engagement through innovative marketing solutions. With a keen understanding of public sentiment, Mike leverages data-driven insights to bridge the gap between the voice of the customer and corporate vision, ensuring that every marketing initiative resonates with target audiences. His role encompasses collaborating with clients to deliver a comprehensive suite of marketing services, effectively positioning Accenture Interactive as a leader in the digital agency landscape.
Mike's expertise spans various domains, including marketing strategy, brand management, and online reputation management. He is instrumental in guiding organizations to establish internal marketing pods, fostering a culture of agility and responsiveness within their marketing teams. By enabling clients to harness the power of creative problem-solving and executive coaching, Mike empowers them to navigate the complexities of the digital landscape with confidence.
Key projects under his leadership have included high-impact campaigns that integrate public relations and event planning, driving brand visibility and engagement across multiple channels. His proficiency in digital surveillance and analytics allows him to monitor trends and adapt strategies in real-time, ensuring that clients remain ahead of the curve. With a passion for innovation and a commitment to excellence, Mike Snead is dedicated to shaping the future of digital marketing, helping organizations not just meet but exceed their strategic goals.
