As the National Account Manager at Gray Television, Mike Shippey leverages over 30 years of experience in the TV and digital advertising industry to drive transformative results for his business partners. His role is centered around developing innovative and effective marketing solutions that seamlessly integrate...
As the National Account Manager at Gray Television, Mike Shippey leverages over 30 years of experience in the TV and digital advertising industry to drive transformative results for his business partners. His role is centered around developing innovative and effective marketing solutions that seamlessly integrate linear and digital platforms, including broadcast television, OTT/CTV, and various digital channels. This multifaceted approach allows Mike to create targeted campaigns that not only resonate with audiences but also deliver measurable outcomes for clients.
At KPHO-KTVK-KPHE, the Gray-owned CBS affiliate and independent television stations in Phoenix, AZ, Mike is dedicated to helping regional and national partners grow their businesses, increase revenue, and expand market share. His consultative selling style, combined with expertise in marketing strategy and media sales, enables him to identify unique opportunities for each client, tailoring solutions that meet their specific needs.
Mike's passion for helping others succeed is evident in his motivational speaking and executive coaching efforts, where he empowers teams to embrace innovative advertising strategies. His commitment to training and development ensures that both his clients and their teams are equipped with the knowledge and tools necessary to thrive in a competitive landscape. By harnessing the combined power and reach of Gray Television’s platforms, Mike Shippey is not just a sales leader; he is a strategic partner dedicated to fostering growth and success for every business he collaborates with.
