Mike McCabe is a visionary leader and co-founder of Folsom Custom Skis, where he serves as the Principal Design Engineer. Since the company’s inception in 2008, Mike has been instrumental in establishing Folsom as a premier name in the North American ski industry, renowned for...
Mike McCabe is a visionary leader and co-founder of Folsom Custom Skis, where he serves as the Principal Design Engineer. Since the company’s inception in 2008, Mike has been instrumental in establishing Folsom as a premier name in the North American ski industry, renowned for its commitment to craftsmanship and customization. Under his guidance, Folsom has perfected the art of handcrafting skis, ensuring that each pair is tailored to meet the unique needs and preferences of skiers, from recreational enthusiasts to competitive athletes.
With a robust background in manufacturing, Mike's expertise spans multiple disciplines, including engineering, product design, and quality control. His hands-on approach allows him to oversee every aspect of the production process, ensuring that each ski meets the highest standards of performance and durability. Mike's strategic planning skills have been crucial in driving product development initiatives, enabling Folsom to innovate continuously and stay ahead of industry trends.
In addition to his technical skills, Mike excels in marketing strategy and public relations, effectively communicating the brand's story and values to a broader audience. His proficiency in social media has also played a vital role in building a loyal community of ski enthusiasts who appreciate the craftsmanship and personalization that Folsom offers. Whether it’s through machine maintenance or sales, Mike’s multifaceted role ensures that Folsom Custom Skis not only produces exceptional products but also fosters a culture of excellence and passion for skiing.
