As President and Chief Executive Officer of Cakebread Cellars, Mike Jaeger brings over 25 years of leadership experience in building premium brands and driving growth within the alcoholic beverages industry. Under his strategic guidance, Cakebread Cellars has continued to thrive as one of Napa Valley's...
As President and Chief Executive Officer of Cakebread Cellars, Mike Jaeger brings over 25 years of leadership experience in building premium brands and driving growth within the alcoholic beverages industry. Under his strategic guidance, Cakebread Cellars has continued to thrive as one of Napa Valley's most esteemed wineries, known for its exceptional portfolio that includes award-winning Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, and Anderson Valley Pinot Noir. Mike's expertise in integrated marketing and operational excellence has been instrumental in enhancing the winery's brand presence and expanding its market reach, ensuring that Cakebread Cellars not only maintains its legacy but also adapts to the evolving preferences of wine enthusiasts.
In his current role, Mike is spearheading key projects aimed at sustainability and innovation, aligning with industry trends that prioritize environmental responsibility and consumer engagement. His strategic planning initiatives focus on optimizing vineyard management and enhancing the quality of the wine production process, which are critical to maintaining Cakebread's reputation for excellence. Additionally, Mike's leadership fosters a culture of collaboration and creativity, empowering teams to explore new marketing strategies and sales operations that resonate with both traditional and emerging markets.
With a deep understanding of both established and entrepreneurial environments, Mike Jaeger is adept at navigating the complexities of the wine industry. His commitment to excellence and passion for premium wines position Cakebread Cellars for continued success, as he leads the winery into a new era of growth and innovation, while honoring the rich heritage established by the Cakebread family in 1973.
