As the Vice President of Sales at Marastar, LLC, a subsidiary of The Carlstar Group, Mike Gockel plays a pivotal role in driving growth and innovation within the tire and wheel manufacturing industry. With a strong background in new business development and strategic planning, Mike...
As the Vice President of Sales at Marastar, LLC, a subsidiary of The Carlstar Group, Mike Gockel plays a pivotal role in driving growth and innovation within the tire and wheel manufacturing industry. With a strong background in new business development and strategic planning, Mike leverages his expertise to foster relationships with key national brands such as John Deere, Husqvarna, and MTD. His dynamic leadership style is characterized by a hands-on approach, as he is not afraid to roll up his sleeves and tackle challenges head-on, ensuring that his team remains motivated and focused on achieving their sales targets.
One of Mike's key projects has been the integration of Marastar's operations with The Carlstar Group's broader business strategy, enhancing efficiency and streamlining logistics management. His ability to think outside the box has led to the development of innovative marketing strategies that resonate with customers and drive brand loyalty. By utilizing his skills in account management and channel sales, Mike has successfully expanded Marastar's market presence, positioning the company as a leader in the specialty aftermarket tire sector.
Mike's commitment to creating win-win opportunities is evident in his collaborative approach to problem-solving, where he encourages his team to explore creative solutions that benefit both the company and its partners. As Marastar continues to grow under his leadership, Mike remains focused on harnessing the latest advancements in SaaS and product management to enhance customer experience and drive sales performance. His vision for the future of Marastar is one of sustained growth, innovation, and a commitment to excellence in all facets of the business.
