Mike Antonetti serves as the Vice President at Catalina USA, where he leverages his extensive Fortune 100 experience to drive transformative change in the realm of personalized digital media. With a strong focus on customer-centric strategies, Mike is instrumental in enhancing operational excellence across various...
Mike Antonetti serves as the Vice President at Catalina USA, where he leverages his extensive Fortune 100 experience to drive transformative change in the realm of personalized digital media. With a strong focus on customer-centric strategies, Mike is instrumental in enhancing operational excellence across various sectors, including technology, healthcare, consumer electronics, and retail. His leadership is pivotal in managing all retailer support areas, encompassing operations account management and new initiatives that bolster Catalina's mission of personalizing the consumer's path to purchase.
At Catalina, Mike oversees the utilization of the largest database of shopper purchase history in the world, enabling the company to deliver tailored marketing solutions that significantly enhance brand loyalty and sales growth for leading CPG brands and retailers. His expertise in process improvement and operational planning allows him to streamline workflows and optimize performance metrics, ensuring that Catalina remains at the forefront of the industry.
Mike's commitment to continuous improvement is evident in his ability to foster cross-functional team leadership, effectively aligning diverse departments towards common goals. His proficiency in P&L budget management and enterprise software implementation further supports Catalina's strategic initiatives, driving impactful results that resonate with both clients and consumers. Passionate about enhancing customer experience, Mike is dedicated to refining business KPIs and delivering measurable outcomes that contribute to the overall success of the organization. Through his innovative approach and unwavering dedication, Mike Antonetti exemplifies the role of a change agent in the fast-evolving landscape of digital marketing and consumer engagement.