Mikael Lagerwall is a seasoned expert in marketing and communication, currently serving as the CEO of Tralala Lab, where he leverages over 25 years of experience to drive innovation and growth in the life sciences and sustainability sectors. Under his leadership, Tralala Lab has evolved...
Mikael Lagerwall is a seasoned expert in marketing and communication, currently serving as the CEO of Tralala Lab, where he leverages over 25 years of experience to drive innovation and growth in the life sciences and sustainability sectors. Under his leadership, Tralala Lab has evolved from a traditional advertising agency into a dynamic platform that offers tailored advisory services to mid-sized and large companies. Mikael’s unique blend of expertise in digital transformation and marketing strategy enables him to craft comprehensive solutions that not only enhance brand visibility but also foster sustainable business practices.
At Tralala Lab, Mikael spearheads key projects that focus on integrating cutting-edge technology with strategic marketing initiatives. His deep understanding of community management and public relations allows him to build robust relationships with stakeholders, ensuring that clients effectively communicate their brand values and engage meaningfully with their audiences. Mikael’s commitment to crisis communications and media relations has proven invaluable, particularly in navigating the complexities of today’s fast-paced digital landscape.
Mikael is passionate about empowering organizations to embrace sustainable practices while driving sales and achieving measurable growth. His role as a senior advisor encompasses a range of services, from full-time communications support to flexible project-based engagements, all designed to meet the unique needs of each client. By combining his insights into business strategy with a profound understanding of the life sciences, Mikael continues to position Tralala Lab as a leader in the marketing and communication industry, dedicated to fostering sustainable brands that thrive in an ever-evolving marketplace.
