Mihaela Mateescu serves as the Head of Growth at Awesome Maps, where she leverages her extensive expertise in performance marketing to drive strategic initiatives that enhance customer acquisition and retention. With a strong foundation in biddable media, Mihaela excels in managing campaigns across various platforms,...
Mihaela Mateescu serves as the Head of Growth at Awesome Maps, where she leverages her extensive expertise in performance marketing to drive strategic initiatives that enhance customer acquisition and retention. With a strong foundation in biddable media, Mihaela excels in managing campaigns across various platforms, including Search, Shopping, Social, and Retargeting. Her proficiency in automation tools, scripts, and APIs allows her to streamline processes and optimize performance, ensuring that marketing efforts are both efficient and effective.
At Awesome Maps, Mihaela is instrumental in developing and implementing growth strategies that focus on top-of-funnel expansion and guiding potential customers through the conversion journey. Her data-driven approach to paid performance marketing involves meticulous management of marketing budgets across diverse channels, with a keen emphasis on eCommerce fundamentals such as Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS). By analyzing key performance metrics, she consistently identifies growth levers that not only enhance campaign performance but also mitigate risks associated with decision-making.
In addition to her role in growth strategy and paid media, Mihaela is deeply involved in Conversion Rate Optimization (CRO), where she identifies opportunities to improve user experience and drive higher engagement rates. Her multilingual campaign experience and ability to navigate cross-border inventory challenges further position her as a valuable asset in today’s global marketplace. With a track record of meeting and exceeding acquisition targets, Mihaela continues to push the boundaries of what’s possible in performance marketing, making her a key player in Awesome Maps’ ongoing success.
