Miguel Alameda is a seasoned professional currently serving as the Commercial Director and General Manager at the Central America Bottling Corporation (cbc), where he leads the top soft drinks beverage company in Jamaica. With over 15 years of experience in the industry, Miguel has honed...
Miguel Alameda is a seasoned professional currently serving as the Commercial Director and General Manager at the Central America Bottling Corporation (cbc), where he leads the top soft drinks beverage company in Jamaica. With over 15 years of experience in the industry, Miguel has honed a diverse skill set that encompasses trade development, key account management, marketing strategy, and operational excellence. His leadership is characterized by a commitment to sustainable development and a people-centric approach, fostering a positive and healthy corporate culture that empowers his team to excel.
At cbc, Miguel oversees a dynamic portfolio of global and local brands, driving innovative marketing and trade marketing initiatives that resonate with consumers while ensuring robust financial performance. His strategic planning capabilities enable him to identify and capitalize on market opportunities, positioning cbc as a leader in the competitive beverage landscape. Key projects under his direction include the launch of new product lines tailored to local tastes and preferences, as well as initiatives aimed at enhancing customer engagement and loyalty.
Miguel's expertise in negotiation and sales management has been instrumental in forging strong partnerships with key accounts, ensuring that cbc's products are prominently featured in the marketplace. His holistic understanding of the business—from manufacturing to human resources—allows him to implement strategies that not only boost sales but also promote operational efficiency and employee satisfaction. As he continues to navigate the challenges of the beverage industry, Miguel remains dedicated to fostering a culture of excellence and innovation at cbc, driving the company toward a sustainable and prosperous future.
