Michelle Yi is a dynamic Product Marketing Manager at Abbott Diabetes Care, where she leverages her extensive leadership training as a former Army officer to spearhead innovative marketing strategies for new product launches in the medical device industry. With a strong foundation in global strategic...
Michelle Yi is a dynamic Product Marketing Manager at Abbott Diabetes Care, where she leverages her extensive leadership training as a former Army officer to spearhead innovative marketing strategies for new product launches in the medical device industry. With a strong foundation in global strategic marketing, Michelle excels in orchestrating go-to-market (GTM) initiatives that not only align with Abbott's mission to improve diabetes management but also resonate with healthcare professionals and patients alike.
In her current role, Michelle is instrumental in driving key projects that enhance the visibility and adoption of cutting-edge diabetes care solutions. Her analytical skills enable her to dissect market trends and consumer insights, informing strategic decisions that optimize product positioning and messaging. She adeptly manages budgets, ensuring that resources are allocated efficiently to maximize return on investment. Michelle's project management expertise shines through as she collaborates with cross-functional teams, fostering a culture of high performance and accountability.
Her adaptability in a rapidly evolving industry allows her to pivot strategies as needed, ensuring that Abbott remains at the forefront of diabetes innovation. With a keen eye for detail and a passion for improving patient outcomes, Michelle Yi is not just a marketing manager; she is a catalyst for change in the diabetes care landscape, dedicated to delivering impactful solutions that empower individuals to lead healthier lives.
