Michelle Winsor is a visionary leader and the driving force behind Lithic Roots, where she leverages over two decades of experience to spearhead transformative initiatives in the realm of operational excellence and organizational growth. As the Company Owner, Michelle is dedicated to fostering a culture...
Michelle Winsor is a visionary leader and the driving force behind Lithic Roots, where she leverages over two decades of experience to spearhead transformative initiatives in the realm of operational excellence and organizational growth. As the Company Owner, Michelle is dedicated to fostering a culture of innovation and collaboration, ensuring that her team is equipped to navigate the complexities of today’s business landscape. Her expertise in operational analysis and business process improvement has been instrumental in enhancing the efficiency and effectiveness of various projects, allowing Lithic Roots to deliver exceptional value to its clients.
Currently, Michelle is leading key projects that focus on strategic planning and change management, utilizing her strong emotional intelligence and communication skills to guide her team through periods of transition. Her hands-on approach to CRM program management and email marketing has resulted in significant improvements in client engagement and retention, showcasing her ability to blend data analysis with creative strategies. Under her leadership, Lithic Roots has not only optimized its internal processes but has also developed a reputation for delivering tailored solutions that meet the unique needs of each client.
Michelle’s commitment to nurturing high-performing teams is evident in her emphasis on team leadership and development. She believes that empowering individuals through training and mentorship is crucial for fostering a resilient and adaptive workforce. As she continues to drive Lithic Roots forward, Michelle remains focused on leveraging her extensive skill set to create sustainable growth and lasting impact within the industry.
