Michelle Watkins serves as the Sales and Marketing Director at Brazos Presbyterian Homes, where she leverages over 20 years of experience in the senior living industry to drive growth and enhance customer satisfaction. In her current role, Michelle is tasked with the strategic sales and...
Michelle Watkins serves as the Sales and Marketing Director at Brazos Presbyterian Homes, where she leverages over 20 years of experience in the senior living industry to drive growth and enhance customer satisfaction. In her current role, Michelle is tasked with the strategic sales and marketing initiatives for an established 97-unit retirement community, as well as spearheading pre-sales efforts for a new 116-unit high-rise, which was completed in March 2016. Under her leadership, the existing community achieved remarkable success, with 100% of its units sold as of January 2014, and she has played a pivotal role in welcoming 82 new residents to the new high-rise within a swift 75-day timeframe.
Michelle's expertise lies in building long-lasting relationships with prospective residents and their families, ensuring that their needs and preferences are at the forefront of the sales process. Her polished communication and presentation abilities allow her to effectively convey the unique value propositions of Brazos Presbyterian Homes, while her keen attention to detail ensures that every aspect of the customer experience is meticulously managed.
In addition to her sales acumen, Michelle excels in public relations and negotiation, skills that are crucial in navigating the competitive landscape of senior living. Her commitment to customer satisfaction is evident in her approach, as she continually seeks to understand and address the evolving needs of the market. With a strong focus on leadership and management, Michelle is dedicated to fostering a collaborative environment that empowers her team to excel in delivering exceptional service to current and prospective residents alike.
