Michelle Petroff serves as the Communications - Strategic Initiatives Director at Truck Centers, Inc., where she leverages her extensive experience in corporate, internal, and marketing communications to drive transformative change within the organization. With over 20 years of proven success, Michelle has been instrumental in...
Michelle Petroff serves as the Communications - Strategic Initiatives Director at Truck Centers, Inc., where she leverages her extensive experience in corporate, internal, and marketing communications to drive transformative change within the organization. With over 20 years of proven success, Michelle has been instrumental in leading high-level strategic planning initiatives that align with the company’s ambitious growth objectives. Her expertise in crafting compelling narratives and authentic brand messaging has not only enhanced the company’s internal culture but has also significantly elevated its industry presence.
At Truck Centers, Inc., a $500M family-owned business, Michelle has taken on the challenge of refocusing the company’s vision and values to foster a more engaged and motivated workforce. By implementing innovative change management strategies, she has effectively navigated the complexities of multigenerational leadership dynamics, ensuring that all employees feel valued and empowered to contribute to the company’s success. Her role involves inspiring bottom-up change, which has been pivotal in strengthening employee perception and enhancing the company’s reputation within the industry.
Michelle’s skills in managing media relations and community outreach further complement her strategic initiatives, allowing her to build strong relationships that benefit both the organization and its stakeholders. As a diligent editor and creative copywriter, she ensures that all communications—ranging from digital content to executive collateral—are polished and resonate with the intended audience. Through her leadership, Truck Centers, Inc. is not only poised for growth but is also cultivating a corporate culture that prioritizes collaboration, innovation, and excellence.
