Michelle Miller is a seasoned marketing executive with a robust background in leveraging evidence-based insights to drive strategic business decisions. Currently serving as a Board Member at Defencify Training, an innovative EdTech SaaS startup, Michelle brings a wealth of experience and a unique perspective to...
Michelle Miller is a seasoned marketing executive with a robust background in leveraging evidence-based insights to drive strategic business decisions. Currently serving as a Board Member at Defencify Training, an innovative EdTech SaaS startup, Michelle brings a wealth of experience and a unique perspective to the table. Her tenure as Fractional CMO from November 2019 to November 2022 allowed her to spearhead key marketing initiatives that not only enhanced brand visibility but also optimized customer engagement through targeted online advertising and comprehensive market research.
At Defencify Training, Michelle plays a pivotal role in shaping the company's strategic direction, focusing on integrating advanced marketing strategies with cutting-edge technology to meet the evolving needs of the education sector. Her expertise in B2B sales management and lead generation has been instrumental in identifying new market opportunities and fostering partnerships that drive growth. By utilizing her skills in web marketing and analytics, Michelle ensures that the company's initiatives are data-driven and aligned with customer expectations, ultimately enhancing the user experience.
Michelle's commitment to internal communications and public relations further strengthens Defencify Training's brand narrative, positioning the startup as a thought leader in the EdTech space. Her extensive network and ability to forge meaningful connections within the industry have proven invaluable in navigating the competitive landscape. As a board member, Michelle continues to champion innovative solutions that empower educators and learners alike, making a significant impact on the future of education technology.
