Michelle McAlister is a seasoned Senior Director and Brand Marketing Executive with a wealth of experience in the Consumer Packaged Goods (CPG) sector, particularly within the Beauty & Personal Care and Food & Beverages industries. As a Governing Board member at Girls on the Run-Chicago,...
Michelle McAlister is a seasoned Senior Director and Brand Marketing Executive with a wealth of experience in the Consumer Packaged Goods (CPG) sector, particularly within the Beauty & Personal Care and Food & Beverages industries. As a Governing Board member at Girls on the Run-Chicago, Michelle leverages her extensive expertise in market research, competitive analysis, and brand strategy to drive impactful initiatives that resonate with the community and empower young girls.
In her current role, Michelle is deeply committed to fostering marketing inclusion, ensuring that diverse voices and perspectives are integrated into the organization’s marketing strategies and brand-building efforts. She believes that understanding consumer behavior is paramount, and she applies her skills in market planning and economics to develop innovative solutions that not only meet the needs of the target audience but also inspire confidence and resilience among participants.
Michelle is actively involved in key projects that focus on enhancing the visibility and reach of Girls on the Run-Chicago, utilizing her proficiency in social media and budget management to create engaging campaigns that promote the organization’s mission. Her passion for rebuilding and innovating within the marketing landscape is evident in her strategic approach, which emphasizes collaboration and community engagement. With a strong foundation in consumer products and a dedication to empowering the next generation, Michelle McAlister is a vital asset to Girls on the Run-Chicago, driving positive change and fostering an inclusive environment for all.
