Michelle Long serves as the Head of Communication & Corporate Social Responsibility at Shop LC, where she plays a pivotal role in driving the company's strategic vision and enhancing its brand presence in the marketplace. With a robust background in B2B and B2C marketing, Michelle...
Michelle Long serves as the Head of Communication & Corporate Social Responsibility at Shop LC, where she plays a pivotal role in driving the company's strategic vision and enhancing its brand presence in the marketplace. With a robust background in B2B and B2C marketing, Michelle leverages her expertise to craft innovative communication strategies that resonate with diverse audiences. Her leadership is instrumental in executing key projects that not only elevate Shop LC's brand but also foster meaningful community engagement.
Under her stewardship, the company has seen exponential revenue growth through the optimization of marketing budgets and the implementation of impactful content and product campaigns. Michelle's approach to corporate social responsibility is rooted in sustainability and community engagement, ensuring that Shop LC is not just a retailer, but a brand that is deeply committed to making a positive impact. She has successfully managed the company's cause marketing program, aligning it with broader corporate goals to create initiatives that are both socially responsible and commercially viable.
As a thought leader and trusted advisor to the CEO and other executives, Michelle excels in crisis management and community relations, navigating complex challenges with poise and strategic insight. Her ability to build strong, cross-functional teams fosters a collaborative environment that drives innovation and enhances customer experience. With a keen eye for branding and visual merchandising, Michelle continues to position Shop LC as a locally loved brand while expanding its reach in the global market. Her commitment to excellence and her passion for impactful communication make her an invaluable asset to the organization.
