As the Vice President of Marketing at SCADAfence, Michelle Levy is at the forefront of driving transformative marketing strategies within the industrial cybersecurity sector. Following SCADAfence's recent acquisition by Honeywell, Michelle has taken on the critical responsibility of leading marketing operations and sales development representative...
As the Vice President of Marketing at SCADAfence, Michelle Levy is at the forefront of driving transformative marketing strategies within the industrial cybersecurity sector. Following SCADAfence's recent acquisition by Honeywell, Michelle has taken on the critical responsibility of leading marketing operations and sales development representative (SDR) teams to enhance the company's market presence and accelerate revenue growth. Her extensive experience in marketing strategy and market development enables her to craft and execute innovative demand generation campaigns that resonate with target audiences, ensuring alignment between sales and marketing efforts.
Michelle’s passion for performance-driven marketing is evident in her approach to scaling lead-to-revenue processes. By leveraging her expertise in digital marketing, multi-channel marketing, and strategic partnerships, she has successfully implemented agile business processes that shorten time to revenue and maximize business impact. Her strong management skills empower her teams to navigate the complexities of the telecommunications and cybersecurity landscapes, fostering an environment of collaboration and continuous improvement.
Key projects under her leadership include the development of comprehensive marketing initiatives that highlight SCADAfence's robust suite of industrial cybersecurity products, designed to safeguard large-scale operational technology (OT) networks. By focusing on inbound marketing strategies and sales operations alignment, Michelle is committed to driving sustainable growth and establishing SCADAfence as a leader in the cybersecurity space. Her relentless energy and strategic vision not only fuel her team’s success but also position SCADAfence for a future of innovation and excellence in protecting critical infrastructure.
