Michelle Lafleur serves as the Director of Marketing and Creative at DentaQuest, where she leverages her extensive marketing expertise to drive innovative strategies that align with the company’s business objectives. With a proven track record in both B2B and consumer marketing, Michelle excels in translating...
Michelle Lafleur serves as the Director of Marketing and Creative at DentaQuest, where she leverages her extensive marketing expertise to drive innovative strategies that align with the company’s business objectives. With a proven track record in both B2B and consumer marketing, Michelle excels in translating complex business needs into actionable marketing and creative initiatives. Her role involves close collaboration with cross-functional teams, including Client Engagement, Operations, Product, Network, and Sales, to ensure that the marketing strategies not only resonate with target audiences but also scale effectively across various channels.
At DentaQuest, Michelle is currently spearheading key projects that focus on enhancing customer experience (CX) and optimizing the marketing infrastructure for the dental business unit. Her leadership in developing integrated marketing campaigns has resulted in measurable success, showcasing her ability to navigate the intricacies of agency operations and direct marketing. By employing data-driven insights and innovative e-commerce strategies, she has effectively increased engagement and conversion rates across multiple platforms.
Michelle’s expertise in email marketing and account management further solidifies her role as a pivotal figure in DentaQuest’s marketing landscape. Her commitment to fostering a collaborative environment empowers her team to explore creative solutions that not only meet but exceed organizational goals. As she continues to champion the intersection of creativity and strategy, Michelle Lafleur remains dedicated to driving growth and enhancing the overall brand presence of DentaQuest in the competitive dental industry.
