Michelle Ferguson is a seasoned consumer marketing professional with a wealth of experience in the organic and natural food industry, currently thriving as a self-employed Strategy, Brand & Marketing Consultant. With a strong foundation in sustainable business practices, Michelle specializes in advising early to mid-stage...
Michelle Ferguson is a seasoned consumer marketing professional with a wealth of experience in the organic and natural food industry, currently thriving as a self-employed Strategy, Brand & Marketing Consultant. With a strong foundation in sustainable business practices, Michelle specializes in advising early to mid-stage founders and owners on their growth strategies and brand development. Her expertise encompasses a broad spectrum of skills, including brand strategy, positioning, and innovation development, which she leverages to help businesses navigate the complexities of the market.
In her current role, Michelle is at the forefront of transformative projects that focus on integrating sustainability into brand narratives. She is a pioneer in implementing the 5 Aspiration Sustainable Business Model, which emphasizes the interconnectedness of business, brands, community, and people. This model not only enhances brand equity but also drives consumer loyalty by aligning with the values of today’s conscious consumers.
Michelle’s proven track record in leading marketing, innovation, and R&D teams in dynamic growth environments has equipped her with a unique perspective on market planning and shopper marketing. She excels in translating customer insights into actionable strategies that foster innovation and product marketing, ensuring that brands resonate with their target audiences. Through her consultancy, Michelle empowers businesses to build robust brand architectures that stand out in a competitive landscape, ultimately driving sustainable growth and long-term success. Her passion for fostering meaningful connections between brands and consumers positions her as a trusted advisor in the ever-evolving marketplace.
