As the Senior Account Director at Media Resource Group, Inc., Michelle Draus plays a pivotal role in shaping and executing innovative marketing strategies that drive customer acquisition and enhance media optimization for a diverse portfolio of clients. With a wealth of experience in advertising sales...
As the Senior Account Director at Media Resource Group, Inc., Michelle Draus plays a pivotal role in shaping and executing innovative marketing strategies that drive customer acquisition and enhance media optimization for a diverse portfolio of clients. With a wealth of experience in advertising sales across various media verticals, Michelle expertly navigates the complexities of audio, CTV, digital, OTT, and print media to create impactful brand awareness campaigns. Her proficiency in sales presentations and analytics allows her to provide clients with data-driven insights, ensuring that each campaign is not only creative but also strategically aligned with their business objectives.
Currently, Michelle is spearheading key projects that leverage emerging technologies and trends in the advertising landscape. By harnessing the power of online lead generation and web marketing, she has successfully increased client engagement and conversion rates, demonstrating her commitment to delivering measurable results. Her expertise in radio and television advertising, combined with a deep understanding of mobile advertising dynamics, positions her as a trusted advisor to clients seeking to optimize their media investments.
Michelle's ability to build and maintain strong relationships with both clients and media partners is a cornerstone of her success. She is dedicated to understanding the unique needs of each client, allowing her to tailor solutions that resonate with their target audiences. As she continues to drive growth and innovation at Media Resource Group, Inc., Michelle remains focused on delivering exceptional service and results that exceed client expectations.
