As the Director of Marketing at The Wine Group (TWG), Michelle Diemer is at the forefront of driving transformative growth in the highly competitive beverage industry. With her extensive expertise in marketing strategy and consumer insights, Michelle has successfully spearheaded initiatives that deliver double-digit revenue...
As the Director of Marketing at The Wine Group (TWG), Michelle Diemer is at the forefront of driving transformative growth in the highly competitive beverage industry. With her extensive expertise in marketing strategy and consumer insights, Michelle has successfully spearheaded initiatives that deliver double-digit revenue growth while significantly enhancing gross profit margins. Her strategic vision has led to the launch of over 20 innovative wine brands, each crafted with a deep understanding of consumer preferences and cultural nuances, ensuring they resonate with diverse audiences.
One of Michelle's key projects involves a comprehensive product premiumization strategy that has generated an impressive $7 million in incremental gross profit for the division. By focusing on SKU rationalization and implementing cost-saving initiatives, she has not only optimized the product portfolio but also reinforced TWG's commitment to quality and value. Her balanced approach, combining P&L expertise with general management skills, enables her to drive effective bottom-line performance while fostering a culture of creativity and collaboration within her team.
Michelle's proficiency in project management and international business development further enhances her ability to navigate the complexities of the global wine market. She leverages advanced digital marketing techniques, including PPC and email marketing, to amplify brand visibility and engage consumers across multiple platforms. With a keen eye for responsive web design and online marketing trends, Michelle ensures that TWG remains at the cutting edge of consumer engagement strategies. Her passion for creating award-winning marketing campaigns, coupled with her commitment to uncovering actionable consumer insights, positions her as a transformational leader in the wine industry, driving sustained business success for The Wine Group.
