Michelle Buckalew serves as the Director of Marketing and Communications at TIAA, where she leverages her extensive experience in the financial services and health insurance sectors to drive impactful marketing strategies tailored for higher education clients. In her current role, Michelle has successfully built and...
Michelle Buckalew serves as the Director of Marketing and Communications at TIAA, where she leverages her extensive experience in the financial services and health insurance sectors to drive impactful marketing strategies tailored for higher education clients. In her current role, Michelle has successfully built and nurtured strategic relationships with HR leaders at TIAA’s largest university clients, each managing over $1 billion in assets. Her approach is both data-driven and client-centric; she meticulously analyzes employee engagement with retirement plans and actively listens to the unique needs of each institution. This allows her to craft customized marketing plans that resonate with diverse university cultures and objectives.
Michelle’s expertise in marketing strategy, product marketing, and digital marketing is complemented by her strong skills in content development and public relations. She excels in cross-team collaboration, ensuring that her marketing initiatives align seamlessly with broader organizational goals. By implementing innovative social media marketing campaigns and targeted email marketing strategies, she enhances internal communications and fosters a deeper connection between TIAA and its university partners.
Key projects under her leadership have included the development of comprehensive marketing plans that not only promote retirement solutions but also educate employees on financial wellness. Michelle's strategic planning capabilities enable her to anticipate market trends and adapt her initiatives accordingly, positioning TIAA as a thought leader in the financial services industry. Her commitment to excellence and her ability to translate complex financial concepts into accessible content make her a valuable asset to both TIAA and the higher education community.
