As the Senior Director of Merchandising at adidas, Michelle Bender plays a pivotal role in shaping the strategic direction of the product marketing team for US Sports within the North American region. With a keen focus on NCAA Licensed Properties and Team Performance, Michelle is...
As the Senior Director of Merchandising at adidas, Michelle Bender plays a pivotal role in shaping the strategic direction of the product marketing team for US Sports within the North American region. With a keen focus on NCAA Licensed Properties and Team Performance, Michelle is responsible for overseeing the entire product creation process, ensuring that innovative strategies are effectively commercialized at retail. Her expertise in developing comprehensive merchandising plans allows her to build robust business models that resonate with the unique dynamics of the Training category.
Michelle’s leadership extends beyond mere oversight; she actively inspires and directs cross-functional teams to align with annual business objectives and targets. By establishing progressive product plans and effective sell-in/sell-through strategies, she ensures that adidas remains at the forefront of the sporting goods industry. Her ability to deliver a compelling range and concept selection tailored for the US market is a testament to her deep understanding of consumer needs and market trends.
With a strong background in brand management, sports marketing, and retail marketing, Michelle leverages her skills to foster collaboration across various departments, driving innovation in product development and merchandising. Her strategic approach not only enhances adidas' market presence but also cultivates a culture of excellence within her team. As she continues to navigate the complexities of the sporting goods landscape, Michelle Bender remains committed to delivering exceptional value and performance, solidifying adidas' reputation as a leader in the industry.
