Michelle Basso serves as the Senior Director of Business Operations & Strategy at Integral Ad Science (IAS), where she plays a pivotal role in shaping the company’s operational landscape across global markets. With a robust background in marketing, technology, and product strategy, Michelle is dedicated...
Michelle Basso serves as the Senior Director of Business Operations & Strategy at Integral Ad Science (IAS), where she plays a pivotal role in shaping the company’s operational landscape across global markets. With a robust background in marketing, technology, and product strategy, Michelle is dedicated to driving business growth by identifying and launching emerging revenue opportunities while enhancing operational efficiency. Her leadership of the Business Operations team encompasses critical functions such as Sales, Customer Success, Agency, Specialist, and Technical Customer Operations, all under the guidance of the SVP of Global Revenue Operations.
In her current role, Michelle spearheads key projects that focus on optimizing go-to-market strategies and implementing operational initiatives that bolster the effectiveness of IAS’s offerings. Her strategic support and thought leadership are instrumental in conducting thorough business analyses that inform decision-making processes and drive real-time execution. By fostering collaboration across teams, she cultivates an environment where innovative solutions can flourish, ultimately enhancing customer engagement and satisfaction.
Michelle’s entrepreneurial spirit is a cornerstone of her approach, inspiring her teams to embrace creativity and agility in navigating the fast-paced digital advertising landscape. Her expertise in campaign management, content strategy, and interactive marketing positions her as a thought leader in the industry, while her proficiency in product management and business innovation ensures that IAS remains at the forefront of technological advancements. Through her commitment to operational rigor and strategic roadmaps, Michelle Basso is not only shaping the future of IAS but also contributing to the broader evolution of the advertising technology sector.
