As the Director of Communications and Public Relations at Gooding Farms Incorporated, Michelle Badiola plays a pivotal role in enhancing the farm's visibility and reputation within the hop industry. With a rich legacy spanning six generations since its establishment in 1895, Gooding Farms is renowned...
As the Director of Communications and Public Relations at Gooding Farms Incorporated, Michelle Badiola plays a pivotal role in enhancing the farm's visibility and reputation within the hop industry. With a rich legacy spanning six generations since its establishment in 1895, Gooding Farms is renowned for its commitment to quality hops, serving brewers around the globe. Michelle leverages her expertise in strategic communication to develop and implement innovative marketing initiatives that resonate with diverse audiences. By harnessing the power of online advertising, social media, and engaging special events, she has successfully expanded the corporation's market reach and attracted new clientele.
Michelle's background as an NCAA Division I student-athlete has instilled in her a strong work ethic and exceptional leadership skills, which she applies to her role at Gooding Farms. Her ability to effectively communicate with various stakeholders—ranging from farmers to brewers—has been instrumental in fostering positive relationships and collaboration within the industry. Currently, she is also conducting research in soil fertility at Colorado State University, further enhancing her understanding of sustainable farming practices and their impact on hop quality.
Her proficiency in human resources, teamwork, and strategic planning complements her superior written and verbal communication skills, making her a reliable asset in any project. As a persistent goal setter and project finisher, Michelle is dedicated to driving the success of Gooding Farms while championing the values of family-owned agriculture and sustainable practices in the hop industry.
